For Authors building a product value ladder

The modern expert ecosystem: events, courses and personal work

One product rarely maximizes lifetime value. A simple ladder — low friction entry, mid-ticket scale, high-touch VIP — keeps clients growing with you.

Entry: live sessions

Lead magnet and entry offer: sell seats to event ticket sales.

Core: scalable course

Mass-market core: a classic online course with assignments and a student cabinet.

VIP: personal formats

High-ticket VIP: mentorship program and personal coaching for clients who want accountability.

Accept cards and Baltic methods via Montonio and Stripe payments on every step of the ladder.

Choosing the first format? Read Monetize knowledge: courses, coaching or mentorship.